On Google alone, there are more than 5.6 billion searches a day being conducted and this number is increasing day by day. If your business isn’t being indexed, it’s safe to say you could be missing out on hundreds, or even thousands, of opportunities for people to visit your website.
This course, Google SEO Ranking Secrets – More Business by Ranking Higher is all about 200 SEO (Search Engine Optimization) factors which will lead to rank higher on Google search with Search Engine Optimization.
Introduction to Google SEO Ranking Factors
Search Optimization is a very powerful field that continues to develop more and more with each passing day. As you dig in with your SEO tactics in 2020, stick with what you do well and prioritize time for organic search strategies you’ve missed or handled the wrong way.
Domain Age is an important factor that refers to the amount of time during which a domain name has existed.
Having a business keyword in the domain is preferred, it will create a high impact on ranking your website in that specific micro-niche.
If your business tries to be at the top of its SEO ranking why not take advantage of something that might help but might not. Like the registration of Domain length that will be helpful for the SEO
Google will consider the authorities of your subdomains separately from primary domains. You have to be very specific about what information you’re providing in your primary domains or in the Keywords Subdomains.
Quick access to the Website is the most important factor for ranking. Host your website through good servers and load your Page Speed.
Till 2015, the exact match domain was the biggest factor for ranking. But still, it’s a very important factor, because google links up all the content with the name of the domain and if your content of the website matches with your domain name, nothing can stop you to be on number 1 on google ranking.
When you buy a country level domain, you’re so clear to google that you want to do business in that specific country and google will help you to rank your website. But it’ll negatively affect your global presence.
Whois is a command to check the honour ship of the website. Google will automatically rank them high who have public Whois instead of private Whois.
If you violate any google algorithm, so privatize your personal information on Personalized Whois or register your domain with another name.
Unique and simple titles in Keywords with important words that helps people to not lose track of your content. Whenever you want on-page optimization, you’ve to know the primary keywords of your page. Then make combinations from your primary keywords.
When you want to generate SEO on your landing page, you must have the most possible combinations of keywords to rank. Title tags are displayed on search engine results pages
Your title should be so specific that it can describe what you are actually doing on your website. And Keywords in Description Tags are an important part of any Website.
When you’re doing SEO of your page, consider H 1 on your home page. The H1 Tag should help your reader understand what the page is about.
Content is king. It should be not copyright and very specific about your product. The average content length of a web page that ranks must be 2000 words on your primary keywords.
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.
In LSI (Latent Semantic Indexing) Google provides you results according to your previous searches – related terms that search engines use to deeply understand content on a webpage.
Google webmaster tool tells the health of your website. And offering insights into Duplicate Content how it sees your website and helping you uncover issues that need fixing. It’s a free tool to use.
In Image Optimization reduce the file size of your images as much as possible without compromising the quality so that your page load times remain low.
Keeping your posts and pages up to date manually can often waste your precious time in Content Update.
The significance of edits and changes also serves as a freshness factor of the magnitude of content.
What is the previous history of your website? Maintain your website history by updating the pages.
In Keyword Prominence Highlight your primary keyword on your landing page by using different tools.
The h2 tag is a subheading In Keywords H2, H2 Tags and will contain similar keywords to your h1 tag. Your h3 is then a subheading for your h2 and then on.
Maintain the relevancy of your Primary keyword in Keyword Word Order.
Avoid grammatical and spelling mistakes while writing content for the website.
The method of republishing content on other sites in order to reach a broader audience is called Syndicated Content.
Increasing Outbound links will help you to rank your website. Always go with genuine and relevant outbound links to create authority.
Create Internal Links from one of your keywords. Consider your keyword position on your internal website.
Broken Links are those links that don’t work or a website that is no longer available.
Google considers language in 3 terms. Basic, Intermediate, and Advance. Use easy language while writing content so that a common man can understand.
HTML errors occur when a browser requests a service from a web server.
By creating your existence with good domain authority or by good hosts you can measure the strength of entire domains or subdomains in Page Host’s Domain Authority.
URL stands for Universal Resource Location Length. Always write 50-60 keywords in your URL, so that Google will rank you easily.
In Human Editors, the ranking is not only from Google Algorithm but also by the team of human beings.
Website structure and categories of Page are very important for optimization. Finalize your Root keyword, Primary keyword, Secondary keyword, and Alternative keyword.
WordPress is one of the most popular content management solutions. Tags in WordPress are very important. If you’ve tags on your website, it’s a clear signal to the reader that we have this information you’re searching for.
Always add external references and sources for authentication.
Organizing your data by using bullets and numbers is very important for google ranking.
Links from other websites to yours (Outbound Links) – No need to add too many outbound links to your website; it can decline your ranking on google.
Content should be user friendly ensuring that the interface has elements that are easy to access and understandable and user friendly.
Add some content in your parked domains, so that it’ll not affect the ranking of your primary domain.
Always add audio, video, and pictures in your content on the website for ranking in Multimedia.
Maintain important headlines in your content. Useful Content is the information on your website that should be actionable so it’ll help in more conversions. Interact with your user and develop his interest and a continuous update of your blog is an important factor for ranking.
