Off-page SEO refers to the action taken outside the website. It’s about everything that doesn’t happen directly on your website. Improving your website ranking outside the website is called on-page SEO. Off-page SEO is about, among other things, link building and local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is. The things that you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative. While doing On-Page you have everything in your power to make your site awesome.
If we don’t know the full algorithm Google uses to rank content, information from our Search Engine Ranking Factors research shows that off-site SEO-related factors likely carry more than 50% of the ranking factor weight. Moreover, Off-page SEO provides a very good suggestion of how the other websites and users consider the particular website.
Page speed is a fundamental element in SEO, and as more companies make the shift to online operations, optimization becomes more important than ever. Moreover, Website speed optimization can lead to a boost in on-site conversions and SEO because faster sites are more appealing to both users and search engines. Speed Optimization in details: