Optimization and Conversion
Speed optmization is a measurement of how fast the content on your page loads. It can be described as a page load time. Google has indicated site speed as a page speed is one of the signals used by its algorithm to rank pages. The website speed makes the first impression about your business. Do you know why speed optimization is considered as a important factor? Because High-performance websites result in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. Lessen the page load time will positively impact marketing and sales processes. You’ll get higher traffic and attract more qualified leads that can be converted into customers.
Website speed optimization refers to the conversion, visibility and usability of a website. Before starting your Website Speed Optimization you should determine your current loading time and define what slows your site down. As per Google research on the average mobile speed across industry sectors, just a fraction of websites is close to their recommended speed.
Mobile optimization indicates optimizing a website specifically for mobile devices. The process in Mobile Optimization is ensuring that visitors who access your site from mobile devices have an experience optimized for the device. People are busy, stressed out, and impatient. Obviously they won’t wait for a slow page to load or spend hours trying to figure out how to add a product to their carts.