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Duplicate Content and SEO Performance: Insights from Google’s Perspective

👉Duplicate content: A story related to this is once a lady in the relatives attempted her exam. After coming home she told me about her exam and that it went so well. She confidently told that she finished her exam, on asking her about what she attempted, the answer was she wrote the exact question paper on the answer sheet. Now what does it feel like? And what would be the reaction of the examiner while reading this? He would definitely fail her! 

👉Keep this thing in your mind that whenever a person comes to your website he comes to find the solution to his problem. Either they want to buy jeans, a leather Jacket, a kilt, or whatever they chose your website to reach. Now if you wasted their time by optimizing your website in a way that all the content was copied in it, and was also duplicated on your website then what impression would it lead to?

👉Suppose you’ve launched 10 products on your website and all the descriptions of those products are copied from somewhere else then what impression would it leave? Another example is if you go for shopping and assume that there’s no variety but the same things are placed in every shop, how would you feel? Obviously, you’ll declare him crazy. 

👉Same happens if you copy content from others for your website. If a customer went through your product, read the descriptions, and found no difference there so Google must de-rank your website. Because if you don’t have time to write information about your company or products by yourself then how can you expect that Google would give you the importance?

👉Many companies copy their ‘About’ and other content and publish it on their websites by creating their existence and then they complain that their website is not getting ranked. How it would be ranked? If someone has written any policies it’s for their own website, how would it fit yours? A little bit of copying the content and then adding and portraying it your way is okay, but duplicating the content isn’t acceptable. It’s just like if you have a website or not! 

👉If we talk about tools so Google Web Master tool is a very important factor. It tells us about the copied content and how many times it has been copied and duplicated. The reason why Google is telling us this is to tell us that we have to fix these errors. So it shows us how seriously Google studies all the micro detailing of our website and how we should take it seriously too. 

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