👉Another ranking factor, Multimedia. Embedding multimedia on our website. Many parents are worried that their children don’t study with focus and attention. They tend to fall asleep as soon as they open their books. The reason behind this is multimedia.
👉If you give a mobile phone to your children or use it yourself, this is the retention rate or user experience which makes the importance of multimedia on any website. If you’ve only posted text on your website and people are feeling sleepy by reading that text and it increases its bounce rate comparatively to the website that contains videos, audio and photos. So this would be more beneficial for your user and it increases the user experience and will give more preference to the pages on which multimedia isn’t embedded.
👉So if you want to sell any product or service or want to rank any information, then you can add all the multimedia in that content including videos, podcasts, audio and photos. It will make your page more attractive and the importance of your website will be increased which is clearly a ranking factor, and these websites will rank better than those websites which do not contain any multimedia content.