👉Till 2015, ‘Exact Match Domain’ was such a big ranking domain factor that people started abusing it. For example, as we’ve previously discussed that if somebody is searching for taxi services, and someone registered taxi.com so google got the signal that this person is starting a business providing taxi services so that ranked on the top.
👉Now, what basically people do in the digital marketing world? they registered those domains that got the important keywords with the high searches. Just like ‘buy a house’ or ‘rent a house’. So what’s the process here? before we started abusing the domain factor, the website used to get ranked in a day. For example, in the past, as Usman Chughtai registered a domain of duct cleaning, they used to register like ‘duct cleaning Antario’ or ‘duct cleaning Canada’.
👉After registering one of the above-mentioned domains, it quickly ranked the website. After getting ranked, the business that was already providing its services before got de-ranked, and our domain got ranked but we were not providing services on that level which is already provided by the ones who are already giving the same services. So it caused misguiding and misleading to the people who put their queries on Google. They have a certain level of trust in Google. People think that if a website is ranked#1 on Google it must be a top provider. So later on Google finished this factor, but its weightage never ended. And it’s still a very important factor.
👉Google linked the specific content with the already previously published content and with many other factors. If the keyword is a primary factor and comes in your domain with already being discussed then nobody can stop you from being on number#1.
👉Just like our company named as ‘Scottish Kilt Shop’. It was straight away just a business strategy. Despite not liking the domain name, it was searched that this name has 4.5k searches per month, and the payout from the price of one kilt to Google is at least Rs.10. So Mr. Usman decided to name the website as ‘Scottish Kilt Shop’.
👉Despite having a more attractive name for the website just like ‘Fashion Kilt’ he opt for this one strategy, not focusing on the name because it was targeting the 2 main keywords, the first one was ‘Scottish Kilt’ and the other was ‘Kilt Shop’. There were so many likes and searches for these keywords.
👉Now if more than 800+ people are searching for kilt shops it means they’re looking to buy kilts. And it’s shown a further overview of the website in the video practically. The statistics shown in the overview are just for America, not for the whole world. So, you have to keep this thing in your mind before starting any business that you have to start planning right now. If you’ve to be a part of the digital marketing world, then you must have 4-5 fashion blogs with your own names where you can easily create references for the people.
👉It only takes a few dollars to register your domains, so why not buy your own domains? If you offer on Fiverr that you got a domain and you’ll post their article on your domain, people themselves will provide you with the content. Paste that content on your website and it will start growing gradually. And when there will be 10 websites after a year, then it will become very easy for you to rank your websites.
