👉The next important thing is the Keyword Density. You can see in it that the ‘Keyword’ word is highlighted. For any page ‘Keyword Density’ is a very important factor. Now you can again search for leather kilts on Google.
👉As we’ve seen on the page of Punjab University it wasn’t written a single time in the text format. So we have to see how many times we have used that specific keyword from title to footer and what is its density.
👉In the beginning the early practices were when Google turned on any ranking factor, people used to copy that and started using it everywhere. Google then changed its algorithm and declared it as spamming. Suppose you use any keyword approximately 3 times for the same thing on any page, it means that the keyword has reached its optimal usage for that keyword and we don’t have to repeatedly use it. So whenever you have to create any guest post or write an article, then you have to keep in mind these spamming factors.
👉If some word is again and again used while talking, would it be nice to hear it repeatedly? Obviously no! So that’s why it is important that whenever you’re willing to optimize any landing page for ranking, you have to keep in mind not to overuse its ranking keywords.
