👉The second most important factor is ‘The Magnitude of Content Update’. What is this? And for how many companies it was important? If any incident happens in the world you immediately go to Google, so what do you want to see there? Either the old events or the recent ones? Obviously the most recent ones.
👉Another question is that there are millions of people and servers in the world and out of that total population any person in the world by using their server, posts incidents regarding Pakistan or any country. So what is this mechanism that every milli seconds news on Google is updated to them? We cannot even imagine the Google Algorithm that how it collects data from different servers around the globe. And what is our position here? This realizes the importance of content.
👉Wherever Google finds data it sends its crawlers like an agent to get that information. If there’s any incident that happened in a small company in America, Google will still show you that. How does Google do this? Every server has a specific time on the website from which we notice how frequently the website gets updated. Now those sites are updating every second. But in Pakistan, it approximately updates almost 6 times a day.
👉The more a website is frequently updated, the more Google considers it as an important ranking factor like something very serious is going on at the backend. Just like the network of BBC is extended worldwide, if we talk about local news such as ‘Jang news’ or ‘Express news’ so their sources are also small and local same their importance.
👉Now what you have to do, in whatever niche you’ve got the chance to market, you have to get the audience updated to the recent news of whatever is happening. For the past few years, the weekly live sessions that we are conducting, that is also one of the medium of marketing. Imagine the number of people who joined live sessions are sitting physically in front of you, it isn’t possible to get all of them together in one session physically, but one video in less than 24 hours can reach up to hundreds of people. This is it’s importance and we have to understand that whatever product or company we want to get high ranked we have to constantly update it.
👉Here another factor that can come to your mind is about the product or industry which cannot get further updated. We don’t bring innovation into the old things, the things which our grandfathers manufactured we don’t think of innovating them. So it depicts that our industry is finished. So you have to keep these factors in your mind while working in any company and consistently update and motivate them to update their content.
