{"id":240,"date":"2023-05-18T09:39:44","date_gmt":"2023-05-18T09:39:44","guid":{"rendered":"https:\/\/ecommercewala.org\/learn\/?p=240"},"modified":"2023-06-22T09:19:29","modified_gmt":"2023-06-22T09:19:29","slug":"understanding-cannibalization-how-to-turn-threats-into-opportunities","status":"publish","type":"post","link":"https:\/\/ecommercewala.org\/learn\/understanding-cannibalization-how-to-turn-threats-into-opportunities\/","title":{"rendered":"Understanding Cannibalization: How to Turn Threats into Opportunities\ud83d\udd25\u2705"},"content":{"rendered":"<div class=\"youtube-embed\" data-video_id=\"h3PCPoYMmDs\"><iframe loading=\"lazy\" title=\"Understanding Cannibalization: How to Turn Threats into Opportunities\ud83d\udd25\u2705\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/h3PCPoYMmDs?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49This video could be a turning point in the growth of your businesses, especially eCommerce website businesses. \ud83d\udcc8<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49From 2004-2007, Usman Chughtai with his team started \u2018Duct cleaning marketing\u2019 from Pakistan across Canada. They used to make customers by sitting in Pakistan and giving that information to the company located in Canada. The company there used to provide the services with their reference to the respective clients. In return, they used to get $50 for each lead other than bonuses. \ud83d\udc68\u200d\ud83d\udcbb\ud83d\udcb0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49The business grew, and many call centers in Pakistan decided to offer Duct Cleaning services in Canadian markets. \ud83d\udde3<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49But here comes a technical glitch, as the number of service providers in Pakistan was increasing, the targeted audience in the USA was receiving the same calls from every other dealer that if they are willing to take duct cleaning services from us or not. As a solution to this, Usman Chughtai with his team decided to impose a \u2018Do not call list\u2019 in the respective call centers same as the Canadian govt imposed in their country to not call and ask the same person repeatedly. But in response to it, the other partners refused. As a result, the system remained unorganized and the business was closed. \ud83d\udeab\u203c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49Same happens when you\u2019re running an eCommerce website. As your website is also a collection of a lot of products and services. The marketing agents we reserve on our web pages result in allotment to other pages too and this results in Canonical or Duplicate pages and content. This strategy confuses Google. \ud83e\udd14<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49Now what do we have to do if the optimization of the website leads to Cannibalization? You\u2019ll be introduced to that tool from which you can optimize and do SEO of all the content on your websites. \ud83e\udd14\u203c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49Just stay connected and watch this full video tutorial to help you in getting growth in your businesses and building brands without Canablization.\u2705<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49Let\u2019s build new brands, let\u2019s learn innovative tools, and let\u2019s build Naya Pakistan with eCommerceWala\ud83c\uddf5\ud83c\uddf0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This video could be a turning point in the growth of your businesses, especially eCommerce website businesses.<\/p>\n","protected":false},"author":2,"featured_media":323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[45,137,143,140,142,141,138,139],"class_list":{"0":"post-240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","8":"tag-businessgrowth","9":"tag-ecommercesuccess","10":"tag-ecommercewala","11":"tag-marketingstrategies","12":"tag-nayapakistan","13":"tag-seotool","14":"tag-turningpoint","15":"tag-websiteoptimization"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.3) - 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