On-Page SEO Basics
Google is making continues updates & modifications to its algorithm of a search engine, the practice of increasing both the quality and quantity of website traffic through non-paid (also known as “organic”). You can’t oversimplify things and only focus on one dimension. Your SEO strategy needs to address both on-page SEO and off-page SEO.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.
Whereas, Off-Page refers to the factors you can control on your own website. Simultaneously, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
Keywords in SEO is the main element. Basically keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its possible visitor base with keywords for SEO that help connect searchers to your site. Before you even think about making ‘technical’ optimizations like placing keywords here or there, you need to create content that Google wants to rank.
Content in On-Page SEO is a type that usually falls into one of five buckets: blog posts, product, category, landing pages, or videos. Content should be relevant and authentic. But if it’s not useful, Google won’t want to position that content at the top of the search results.