PPC refers to pay-per-click, a process of internet marketing in which promoters pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visitors for your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links. When someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Mouse,” our ad might show up in the very top spot on the Google results page.
PPC is all about the connection of Customers & Buyers. Like, when a user is searching for specific products, services, and information at any given time advertisers have the ability to show a targeted ad at the exact moment this search is occurring.
PPC is used for all types of campaign, including:
- Increasing sales
- Generating leads
- Promoting brand awareness
Adwords ads refer to the online platform for advertisement, and ads can be really frustrating because you need to fit all your ad copy into such a tiny space. Showcase your mastery of Google Ads by getting certified in Search, Display, Video, Shopping Ads, Apps and Measurement.
Cost Per Click (CPC) leads to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. Paid advertisements are an important growth driver for many online businesses, making it essential to monitor cost-per-click and maintain a healthy Return On Investment.