eCommerce Paid Ads
Google Product or Shopping Ads can be one of the most effective ways to drive sales and revenue for any catalogue. Google has taken major steps in improving Google Shopping for consumers while releasing new tools, ad formats, and more to help you reach your audience across all of Google’s properties. While Shopping Ads are easy to set up, they can be challenging to master if you don’t have the right strategy in place.
Smart Shopping ads are a variant of the Google Shopping Ads with the goal to simplify advertising on Google Ads by using automated bidding, creative ad personalization, and ad placements based on Google’s machine learning. Google has strongly urged advertisers to implement an automated bidding master plan for several years now.