👉We’re back with another ranking factor which is ‘Outbound links’. These are the links that are pointing to another website from your website. Just like our website contains links and resources, when we embed those external links it hypes up the authority of our website. In the same way, if a website contains many external links, this can also lead to the re-ranking of that website.
👉Many websites in the niche of Affiliate marketing were created which contained many external links. Many people purchased the domain on any highly ranked keywords, after ranking it they just posted external links in it and did affiliate business. Like all your hosting companies, they pay us $30-$100 to sell per hosting plan. So many companies started inserting outbound links in their websites. For example, if you went on a website called ‘Express.pk’, ‘Jang’, or any other news platform which is popular, you’ll see the ads of many companies there that would create the outbound link to another website which leads to.
👉So if we allow many external and outbound links to our website, having less information and more links it sends a signal to Google that your primary purpose is affiliate business and you’re only interested in making commission not to deliver content that will benefit someone or help them. So we have to manage the number of outbound links on our website. They must be in an appropriate amount just used as a reference so that it only increases our authority.
