👉This video clip is taken from the Sialkot session in which there’s a discussion on the event that takes place in America called ‘Burning Man’. After getting to know about this event it happens in the month of September, and people wear different kinds of dresses in the event.
👉In order to rank our product on the website, we used ‘burning man’ as a keyword because it was in demand and was mostly searched by the people. It grabbed us many orders back to back on our website.
👉As soon as the ‘Burning Man’ company came to know that we used them as our keyword they sent us notice to remove their keyword from the website because no one can use it as only they’ve registered it, not others. But we got a large amount of audience and orders from this specific keyword.
👉This is a very common practice that is also done by the Coke company to Pepsi and it wiped out Pepsi. You have to do research for the successful companies in America and create your identities on those names.
👉Domain is no doubt needed the most, on each domain page the ads are run for the other brands to promote them. Talking about volume and keyword difficulty of any keyword, the more the KD means the more the competition. We don’t have to get into the general categorization, we have to find the gap in the market where there’s less competition and more profit. Just like ‘Dherubhai Ambani’, he targeted the niche having less competition and more profit. He sold and became one of the most successful entrepreneurs in India. So you also have to search for micro niches and target a large audience.
